Nutritionist-formulated meals. Free delivery for orders above $70
Welcome to a fresh start

Welcome to a fresh start

Fresh, nutritious, dog food made easy

get started

Enter the Dragon!

This is the featured promotion section.

Usher in the Chinese New Year with amazing meals or meatballs bundles for your fur kids!

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Our Philosophy

LOVE

We treat our dogs as family and believe in providing them with good quality and nutritious meals that taste and look good

TRUST

Our recipes are formulated by renowned nutritionists, and made using wholesome ingredients that is free of preservatives, fillers and additives

CARE

We care for your needs, beyond food, through our rewards program. Our food is also donated to shelters and our packaging is made from recycled materials

Nutritionist-Formulated

Our gently cooked meals are formulated by UK canine nutritionist, Alison Daniel. Each recipe is fully balanced and complete, in accordance with AAFCO and FEDIAF guidelines. This ensures our recipes are made with fresh, whole ingredients with essential vitamins and nutrients for your fur kid.

Alison, Nutrition (Applied Science) Ad Dip, BSC Hons, Animal nutrition PD Cert, has specialised in canine and feline nutrition for over 13 years, helping owners and their pets all over the world.

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Real fresh, dog food

Our food is grain and gluten-free, made with fresh, whole ingredients, with no fillers, by-products, and preservatives.

Using human-grade, high quality meat and fresh produce, sourced and gently cooked by a Cordon Bleu trained chef.

How things work

1) Share about your fur kid
Take our pup profile quiz, answer a few simple questions, and we will provide recommendations of our food for your dog.

2) Try our Trial Box
We're sure your dog would love our food. But if you would like to give us a try first, why not purchase our trial box of 4 recipes? And the best part? We'll also give you a pack of meatballs worth $9.90!

3) Sign up for a subscription plan
We highly recommend our subscription service which schedules regular deliveries of fresh food right to your door step. Have complete control - edit or cancel our deliveries at any time.

4) Get your Welcome kit
With your first subscription order, you will also receive a special welcome kit that we've prepared, to welcome you into our family!

5) Earn and redeem exciting rewards
Earn Provipoints and redeem exciting rewards from a wide range of merchants, including Grooming and Healthcare services.

100% money-back guarantee

If your pup doesn't fancy our food, we'll fully refund your first order

Our Recipes