Nutritionist-formulated meals. Free delivery for orders above $70
Welcome to a fresh start

Welcome to a fresh start

Fresh, nutritious, dog food made easy

get started

Our Philosophy


We treat our dogs as family and believe in providing them with good quality and nutritious meals that taste and look good


Our recipes are formulated by renowned nutritionists, and made using wholesome ingredients that is free of preservatives, fillers and additives


We care for your needs, beyond food, through our rewards program. Our food is also donated to shelters.


Our gently cooked meals are formulated by a canine nutritionist from the UK. Each recipe is fully balanced and complete, in accordance with AAFCO and FEDIAF guidelines. This ensures our recipes are made with fresh, whole ingredients with essential vitamins and nutrients for your fur kid.

Real fresh, dog food

Our food is grain and gluten-free, made with fresh, whole ingredients, with no fillers, by-products, and preservatives.

Using human-grade, high quality meat and fresh produce, sourced and gently cooked by a Cordon Bleu trained chef.

How things work

1) Share about your fur kid
Take our pup profile quiz, answer a few simple questions, and we will provide recommendations of our food for your dog.

2) Try our Trial Box
We're sure your dog would love our food. But if you would like to give us a try first, why not purchase our trial box of 4 recipes? And the best part? We'll also give you a pack of meatballs worth $8.20!

3) Sign up for a subscription plan
We highly recommend our subscription service which schedules regular deliveries of fresh food right to your doorstep. Have complete control - edit or cancel our deliveries at any time.

4) Earn and redeem exciting rewards
Earn Provipoints and redeem exciting rewards from a wide range of merchants, including Grooming and Healthcare services.


Our Recipes